Search engine optimisation (SEO) is an organic process to optimise any webpage using various methods, techniques so that it gets listed in a higher position by a search engine.
Let us split the word Search Engine Optimisation into two parts to understand the fine print of the process
- Search engine
- Search engine is basically a software which answers the users query by showing the most relevant results present on world wide web in shortest possible time
- Some examples of search engines are Google, Yahoo, Bing, Baidu. Yahoo, Ask, Aol, WOW, Webcrawler, MyWebSearch, Blekko, Infospace and many more
- Optimisation
- In computing terms, it is a process to aid data retrieval quickly by using various techniques
- In case of SEO, a webpage is optimised by using
- On page optimisation method
- Off page optimisation method
Let us summaries important point from the above,
- Search engine optimisation is an organic way to list a webpage across search engines.
- The aim of search engine optimisation is to get a webpage listed higher during a search result.
- Search engines look for most relevant results for a query. So keep in mind that content is the king.
- A webpage can be optimised for a search engine using On-page and Off-page optimisation methods.
Hope the write up helps. Feel free to ask questions in below comments box.
In the next write-up, let us talk about Search Engines.
